Reusable pouches is a relatively novel packaging form, which has many advantages in improving product level, enhancing shelf visual effects, carrying convenience, easy to use, freshness and sealability. Reusable pouches refers to a soft packaging bag with a horizontal support structure at the bottom, which can stand on its own without any support. Oxygen barrier protective layer can be added as required to reduce the oxygen permeability and prolong the shelf life of the product. The design with a nozzle can be sucked or kneaded for drinking, and a re-clamping and screw-cap device is attached, which is convenient for customers to carry and use. Whether opened or not, reusable pouches can stand upright on a level surface like a bottle.

Reusable pouches packaging is mainly used in fruit juice drinks, sports drinks, bottled drinking water, absorbent jelly, condiments and other products. In addition to the food industry, the use of some washing products, daily cosmetics, medical supplies and other products has gradually increased . The reusable pouches packaging adds color to the colorful packaging world, with clear and obvious pictures, standing upright on the shelf, reflecting a good brand image, easier to attract customers' attention, and adapting to the modern sales trend of supermarket sales.

The production cost of reusable pouches is significantly lower than that of cans, plastic or glass bottles, and shipping and storage costs are also significantly lower. Compared to the bottle, this package has better insulation, and the packaged product cools quickly and stays cold for a long time. In addition, there are some design elements that add value to the packaging, such as handles, curved profiles, laser perforations, etc., which enhance the appeal of reusable pouches.